My passion for organizing spaces and the urge to transform people’s lives in a positive way can be traced back to both my parents who have always been very organized.
Some of my fondest memories are the summers we spent with my family in Divonne, France, as I’d accompany my mom on excursions to flea markets and antique stores where she would always find the most exciting object to bring alive a room.
My mother is a perfectionist, it made me realize that it was her way of spreading joy in our lives by creating an organized and comfortable environment for us to live in.
While growing up, I always loved tidying up and organizing my room, but it never occurred to me that I could transform these skills into a career that helps individuals organize their lives.
Although my passion for organizing began in Saudi Arabia, living in Switzerland also exposed me to a culture that saw beauty in well-organized and functional spaces.
I completed my final year of high school in Lugano, Switzerland and went on to study visual art and communications at Franklin University.
Five years ago, I established S.O.R.T.E.D. It lies somewhere between an interior designer and space organizer.
I’d accompany my mom to flea markets and antique stores where she would find the most exciting object to bring alive a room. It was her way of spreading joy.
As a mother of two young boys, I decided to embark on this career path as a professional organizer with my family’s support, even though it was an unusual career choice in Saudi Arabia at the time.
I have developed my methods over the years through researching techniques, workshops and hands-on experience. My methodology is also influenced by Marie Kondo.
I believe her method encourages tidying by category instead of location, beginning with clothes for example, then moving on to books and papers and so on. I enjoy providing tips on how to maintain living and workspaces once we’ve reconfigured them.
It is important for me to be approachable and put my clients at ease; a home is sacred and there’s a certain level of trust that I maintain.
Being a good problem-solver and listener are important skills to have in this profession, to understand a client’s needs and how they use their space. I tailor my solutions to their requirements.
I feel blessed to be able to turn a passion into a career that I liken to therapy, as I watch clients go through their own positive transformation through the process of de-cluttering.